19^th Croatian Camping Congress

How is one of the oldest campsites on the island of Krk transforming into a five-star luxury destination? This presentation will showcase the modernization project of the Aminess Style Camping Atea Resort.

It will highlight the key features of the brand, new facilities and investments, with a special focus on the experiences that will redefine camping on the Adriatic.

Lucija Kačan gained her first experience in tourism during her high school years working in hotel operations. Over the past four years, she has been developing her career in brand marketing, where she has been involved in rebranding projects, investments in the hotel and camping sectors, as well as the development of new tourism products.

In her work, she emphasizes the importance of following trends and investing in innovation in tourism, with the aim of creating authentic experiences that bring long-term value to both guests and the destination.

When it comes to presenting the campsite of the future, the goal is to create a vision that combines nature, sustainability, technology, and experiences. The blend of sustainable and functional solutions with aesthetics, emphasizing the natural surroundings, creates smart, wellness-oriented, and adventure-driven campsites. In all of this, it is essential to integrate innovative elements while respecting both natural and social components.

Since change and uncertainty are the only constants, flexibility is required in the interaction of all stakeholders in the camping industry. Designing campsites is a complex, collective, dynamic, and continuous process in which all participants (designers, investors, users) are simultaneously co-creators of space. Success lies in understanding, flexibility, and responsibility towards the broader context and global issues.

Višen Slamar is the director and co-owner of Tissa & Partners d.o.o., a company that has been offering holistic solutions for more than 30 years, integrating architecture, engineering, and interior design into a unique product.

He highlights campsite projects as a key segment of the company’s business, which is experiencing significant growth both in Croatia and abroad. Tissa and its partners are visionaries shaping spaces, designs, and atmospheres that inspire and evoke emotions, and the company has also been recognized with awards for successful business achievements.

The project to adapt Camping Florenz for people with reduced mobility began in 2005, with the consultation of Roberto Vitali, president of the association Village for All. In 2022, the project was expanded with mobile homes and pathways designed for people with visual impairments.

Today, the campsite offers 37 mobile homes adapted for wheelchair users and 21 homes for the blind and visually impaired. Revenue generated from guests with disabilities accounts for 10%. In addition to the ADAC award, Florenz also received the European Commission Award in 2014, along with numerous other recognitions.

Gianfranco Vitali, owner of Camping Florenz in Comacchio on the Adriatic coast, has been running the family business since 1965.

He is also president of Faita-Federcamping Emilia Romagna and coordinator of Visit Romagna, the public body responsible for promoting the Emilia Romagna coastline.

The business model for climate-sustainable campsites has been developed as a tool to achieve climate sustainability and emission neutrality. The model provides guidelines and innovations for reducing ecological footprints, optimizing resources, using renewable energy sources, and efficient waste management. At the same time, it enhances service quality, customer experience, and campsite profitability.

It is based on the integration of environmental, technological, and climate aspects, and includes carbon footprint analysis as well as measures to reduce emissions. Special attention is dedicated to sustainable tourist mobility and the application of smart technologies that enable digitalization and process optimization, creating competitive advantage and long-term sustainability.

Duško Radulović, dPhD, board member of Sensum d.o.o., has over 20 years of experience in management and business consulting in the fields of climate change and energy efficiency.

Since 2013, he has been working for the European Commission as an external project evaluator. He completed his MBA in 2010 and earned his PhD in 2012 at the Faculty of Economics in Rijeka.

Fiscalization 2.0 introduces significant changes: mandatory issuance of e-invoices in structured XML format, fiscalization of all B2B, B2C, and B2G invoices, as well as monitoring of new elements such as tips.

The lecture will provide a clear and practical explanation of what exactly is changing, what the obligations are, and how these changes will affect business operations. Participants will receive a concise overview of key deadlines, the most important technical and organizational requirements, and practical advice on how to be well prepared for implementation.

Almira Hernaut, founder and director of ProptiSphere d.o.o., is a consultant for business process optimization, business reorganization, and digital transformation. She has extensive experience in implementing legal and digital solutions across various industries, helping her clients better manage business processes, modernize operations, increase productivity, and achieve savings.

Through her work with numerous companies and institutions, she has become known for her approach of simplifying complex topics and translating them into practical steps applicable in everyday business.

Campsites face unique challenges: seasonal pressure, multilingual communication with guests, resource optimization, and ever-growing guest expectations. Artificial intelligence is no longer science fiction – it has become a practical tool for solving everyday business problems.

In this lecture, you will discover how generative AI (genAI) can automate communication, create personalized offers, and respond to questions instantly – 24/7, without additional staff. We will explore how the "Agentic AI" concept – intelligent systems that autonomously take over tasks – can free you and your team from routine work. No heavy technical jargon – just concrete solutions you can implement in your campsite today.

Goran Mrvoš has been a pioneer of Internet business in tourism since 1995. He is the founder and head of Infosit, a company that has focused on business digitalization (mainly for tourism companies) since 2002.

He is a speaker at domestic and international conferences on topics such as digitalization and new ways of managing organizations and teams. In addition to his work at Infosit, he is a member of the executive board of PMI Croatia and a member of the Rotary community, and he takes particular pride in his role as a husband and father of three children.

The focus will be on reviewing the initial results and trends of the 2025 camping season, with an emphasis on the Mediterranean and selected European countries. Through comparisons and brief examples, the main market tendencies will be presented, along with their potential implications for Croatian campsites.

Doc. Dr. Josipa Cvelić Bonifačić is an expert in tourism management and the camping industry. With extensive experience in market trend research and the development of sustainable tourism concepts, she is particularly distinguished for her work on service quality optimization and guest needs analysis.

Her lectures provide valuable insights into adapting the camping sector to new challenges, aligning with global standards, and transitioning toward more innovative and sustainable forms of camping.

From Idea to Realization – The New Pool Complex at Zaton Holiday Resort: A Premium Product for Enhancing Guest Satisfaction. A brief insight into the development process of a new product, from defined needs and objectives to final implementation.

An experienced professional in the camping sector, he began his career at Pine Beach Pakoštane, where he contributed to the development of an ecologically sustainable resort. Today, as Camping Manager at Zaton Holiday Resort, he leads projects focused on transformation and enhancing guest satisfaction.